HILTON RESORTS BLUE PAPER – WHAT FAMILIES WANT

We would file this under the “No-Duh” file. But still, it’s worth sharing.

Hilton Hotels & Resorts recently published a Blue Paper titled “Resort Travel Trends: What Families Want,” featuring consumer input from two research studies commissioned by a collection of premier properties within the Hilton Hotels & Resorts portfolio. They asked consumers with families what is important to them when choosing where to go and where to stay and guess what they found?

Pools and water activities are the No. 1 resort touch point for parents and kids, followed by spacious (and potentially adjoining) guest rooms and a variety of dining options.

According to the report, mom’s look for properties with water activities and multiple pools and also consider factors like family-friendly guest rooms and kids club.

Click here to download the report. Or just take our word for it. POOLS MATTER.